Press Release: 30 September 2013
Inspired by a UK Scientific Study in July 2013, where men appeared 12% more attractive wearing a white shirt with a T on the front, an Australian Tee shirt business has emerged that is breaking into the competitive on-line T-shirt market.
Tees on Tees is an Australian based tee shirt, graphic design and printing business, located in Queanbeyan on the outskirts of Canberra. The online business has marketed over 80 original designs based on the premise that a T on a T-shirt makes males appear more attractive.
The scientific study conducted by scientists and researchers at Nottingham Trent University demonstrated the secret of the T-shirt that could attract: Simple white short-sleeved T-shirt with a large letter T can make a man appear 12% more attractive. A plain white T-shirt can create an illusion that broadens the shoulders and slims the waist, producing a more V-shaped body defining his masculinity. Men who were already well toned saw a slight increase in their attractiveness rating when they wore the white short-sleeved top with a large black letter T printed on the front. The greatest impact was demonstrated in lifting the attractiveness of men who were most out of shape..
The study involved 30 female undergraduates, aged 18 to 25, ranking the images of five different male body shapes in terms of attractiveness and health. The findings of the study are provided in detail at http://www.ntu.ac.uk/apps/news/141408-22/test.aspx
Tees on Tees have taken the findings from this scientific study and developed an innovative and exciting new clothing range to promote the male and the female physique as well as designing T-shirts that are interesting and fun to wear. Business partner Ian Barnard, who is also General Manager of Copperhead Screen Printing says “We have had some real fun and created 8 different lines all around Tees on Tees. Some are fun, some have serious images, others are sexy. All designs are simple yet effective. By using ‘ty’ words, like sensuality and changing them into Tee words (SensualiTee), we can create over 1800 designs around the Tees on Tees concept.”
Mr Barnard said that “When my new business partner approached me after hearing of the scientific study on the radio, and finding it was on lots of blog and chat sites, and he hit on the design concept, the on-line business fell into place very quickly”. We have also recently contacted the Scientist at Nottingham Trent University, and he was delighted that we were inspired to produce a clothing line based on his study. He is also the first person to receive a Tee from our collections.
“Tees on Tees will only use quality T-shirts, offering crew neck and v-neck styles, with the designs being digitally or screen printed depending on the design and quantity. As Copperhead can produce between 3,000 and 4,000 printed Tees to the Canberra market per day, and we have been in the business for over 20 years, the manufacture and products are the easy part” Mr Barnard says. We have both men’s and women’s styles, with the women’s tees containing 5% elastaine for a tighter fit. Our guess is that the designs will appeal to both sexes.
We have formed a partnership with a USA digital printing company also to ensure our USA customers get rapid service, and an affordable shipping charge.Tees on Tees have created a smart and simple website using new web design technology that scales and moves the images to enable great viewing from tablets and smart phones. The Tees on Tees designs can be seen at www.teesontees.com or on facebook page TeesonTees.